Duration: 8 Weeks (3 sessions/week) | Format: Live Online or In-Person | Estimated Learning Hours: ~96
Designed for: Aspiring product managers, business professionals, startup founders, tech team leads
Skill Level: Beginner to Intermediate
Program Overview
This 8-week Product Management Certificate Program offers a fast-paced, practical dive into the core functions of modern product managers. From customer discovery to Agile workflows, road mapping, MVPs, and go-to-market strategy, this course is designed to equip learners with the tools, frameworks, and confidence to lead products in tech, SaaS, and consumer markets.
Students gain hands-on experience creating user personas, product requirement documents (PRDs), roadmaps, and metrics dashboards—culminating in a capstone where they present a product pitch and strategy deck.
Core Courses
1. Introduction to Product Management & Role Landscape
Hours: 12
Prerequisites: None
Summary
Explore what product managers do, the different types of PMs (tech, growth, platform), and how they collaborate with teams across engineering, design, and marketing.
Learning Outcomes
- Understand the PM’s role in different company stages
- Recognize key responsibilities and daily workflows
- Identify core soft and strategic PM skills
2. Customer Discovery & Market Research
Hours: 12
Prerequisites: None
Summary
Learn how to define real problems, segment customers, and conduct interviews and surveys to validate market needs.
Learning Outcomes
- Build and test hypotheses through customer research
- Create user personas and problem statements
- Analyze competitive landscapes and gaps
5. Roadmapping, Prioritization, and Product Planning
Hours: 12
Prerequisites: Course 3 or 4
Summary
Learn practical techniques for prioritizing features (RICE, MoSCoW), managing scope creep, and communicating product roadmaps.
Learning Outcomes
- Create and present visual product roadmaps
- Use prioritization frameworks effectively
- Balance short-term wins vs long-term vision
6. Data-Driven Decision Making for PMs
Hours: 12
Prerequisites: Basic Excel or analytics familiarity
Summary
Equip yourself with skills to define KPIs, analyze user behavior, run A/B tests, and track success.
Learning Outcomes
- Define and track key product metrics (activation, retention)
- Use product analytics tools (Mixpanel, GA, Amplitude)
- Design and interpret basic A/B tests
Course Learning Outcomes
Upon completing TBS’s AI & Python program, you will be able to:
- 3. Product Strategy & Vision
- Hours: 12
- Prerequisites: Course 2
- Summary
- Define product goals aligned with business outcomes. Learn to craft product visions, define north star metrics, and prioritize strategic initiatives.
Learning Outcomes
- Develop clear product vision and positioning
- Align goals with business OKRs
- Communicate strategy to stakeholders
- 4. Agile Product Development & MVP Design
- Hours: 12
- Prerequisites: Course 1
- Summary
- Dive into Agile methodology, Scrum, Kanban, and MVP design. Work with user stories, sprint cycles, and feature scoping.
Learning Outcomes
- Write epics, user stories, and acceptance criteria
- Plan sprints and define MVP feature sets
- Facilitate sprint planning and retrospectives
7. Go-To-Market Strategy & Product Launch
Hours: 12
Prerequisites: Course 2 or 3
Summary
Understand how to work with marketing and sales to plan a successful product launch, positioning, and user adoption.
Learning Outcomes
- Design GTM plans including messaging and channels
- Align with cross-functional teams pre/post launch
- Monitor feedback loops post-launch
8. Capstone Project: Build & Pitch a Product Strategy
Hours: 12
Prerequisites: Completion of prior courses
Summary
Students develop a full product strategy, roadmap, MVP plan, and GTM brief for a mock product—then present to peers or mentors.
Learning Outcomes
- Synthesize research, planning, and strategy
- Present a pitch deck with roadmap and MVP scope
- Receive structured peer and mentor feedback